PSAs are intended to let people know about specific issues. The most common topics of PSAs are health and safety.
What do PSAs do?
- Gets the viewer's attention
- Convinces the viewer that they can make a difference
- Makes every word and image count
- Uses emotions to compel your viewer
- Clearly calls the viewer to action
- Drug Abuse Prevention
- Nutrition
- High School Dropout Prevention
- Stop Bullying
- Hearing Loss
- Wearing your seat belt
Guidelines for your PSA:
- be serious
- have a clear message
- be no longer than 30-45 seconds
- have important information
- have accurate information
- use someone who looks believable
- use someone famous (but does not have to be)
- use someone who is likeable and respected
- use someone who can act ( is credible)
- use someone who is dressed appropriately for the part he is playing
- give statistics (when appropriate, e.g. number of people that die because they were not wearing seatbelts)
Assignment:
Create your own PSA. It could be about one of the topics listed above or you could make it about something here at school.
- What do you want people to know?
- Research from the internet (remember where you found it)
- Photos that you take or from the internet
- You will need to write out what you are going to say and how you are going to say it.
- Video
- Use iMovie to produce your PSA
Students will be able to discuss topics that affect them and others and give information through the use of PSAs and iMovie. Students will be able to analyze topics and create ways to get a specific message out to others through the use of PSAs and the iMovie editing process.
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